Friday, May 15, 2009

H&M Fashion Against Aids

For the second year in a row, H&M and Designers Against AIDS (DAA) are teaming up with some big-name celebs for the Fashion Against AIDS campaign.

Artists such as Katy Perry, Roisin Murphy, Pharrell Williams/N.E.R.D., Estelle, Yoko Ono and Dita Von Teese have designed t-shirts, tanks, dresses and bodysuits for the line.

All of the clothing are made of 100% cotton and 25% of the sales price will be donated to HIV/AIDS prevention projects of Designers against AIDS, UNFPA, MTV’s Staying Alive Foundation and YouthAIDS.

“The collection has a 1980s feel with mixtures of white, bright and graffiti-like prints,” says H&M head of design Ann-Sofie Johansson. “The fight against AIDS has always been one of our priorities, and H&M is overwhelmed by the enthusiasm and commitment from each and every celebrity involved in this collection.”

For this year's collection, the artists made sure the message was loud and clear with bold language and vibrant colours. Roisin Murphy’s t-shirt reads “Protection is power," N.E.R.D says to "use your brain," while Estelle says “LIFE IS TOO SHORT – HAVE SEX BE SAFE." Katy Perry’s bodysuit reads, “WHAT’S ON THE OUTSIDE IS WHAT COUNTS,” and Cyndi Lauper tells us that “GIRLS JUST WANNA HAVE SAFE SEX."

“I’m happy to be involved with this campaign,” says Estelle. “I’ve seen the effects of what a dollar or pound can do for someone who doesn’t have access to medicines and even how it can help families affected by AIDS. Together we can raise protective awareness and money for a great cause.”

The collection will hit select H&M stores on May 28th.

No comments: