Monday, September 28, 2009

Sonia Rykiel for H&M

H&M sent out a press release this morning that Sonia Rykiel will be the next guest designer to collaborate with them both in winter 2009 and spring 2010.

This collaboration marks the first time H&M has extended its designer collaboration to the world of lingerie and related accessories for women, with exclusive pieces to be launched in-store on December 5, 2009, as well as in Sonia Rykiel's major boutiques around the world.

The second collaboration for spring 2010 will launch on February 20, 2010 and will feature an "iconic knitwear" collection for women and girls (1.5 to 8 years old) as well as playful accessories.

“It is a hallmark of Sonia Rykiel to think of all women because fashion is about a certain spirit more than a question of means. This collaboration fits perfectly with our philosophy. The Sonia Rykiel pour H&M lingerie collection is the ideal way to offer the essence of Rykiel to a great number of women around the world, and a beautiful way to close the year. The knitwear collection is perfect for welcoming a colourful new season,” says Nathalie Rykiel, president and artistic director of Sonia Rykiel.

“Sonia Rykiel is a true fashion icon who invented a signature style around femininity, Parisian chic and modernity – as well as functional, comfortable, wearable clothes. She has an attitude that inspires admiration among women of all ages around the world. We loved the joyful chic of Sonia Rykiel’s 40th anniversary runway show – and in that spirit this collection is all about revelling in great lingerie for its own sake. This is a totally modern, new kind of lingerie look, and when we started to work together with Rykiel on it, we just couldn’t stop,” says H&M creative advisor Margareta van den Bosch. “It’s a wonderful highlight for our main collection.”

Surprising that H&M is doing another collaboration series so close to Jimmy Choo for H&M, but still exciting!

No comments: