Wednesday, September 16, 2009
Abercrombie & Fitch sues Beyonce, over "Fierce"
Sasha Fierce clearly didn't see this one coming!
Beyoncé recently announced that she plans to launch a fragrance next spring. She of course, wanted to name the scent "Fierce."
But, Abercrombie & Fitch claims that they've been selling a "Fierce" fragrance since 2002, you know, that one that suffocates you upon entering their store. They fear that Beyoncé's planned fragrance "poses a likelihood of confusion" for customers.
So, they've decided to sue her.
The lawsuit seeks to halt potential trademark infringement, unfair competition and deceptive trade practices.
Kind of ridiculous, don't you think?