H&M never fails to please its loyal customers.
The brand has a announced that it will be collaborating with an accessories brand for the first time, and who better to start off with than Jimmy Choo?
The British accessory brand will bring its international glamour and covetable shoes and bags to select H&M stores this fall. Jimmy Choo will also be including women's clothing to complement the collection, as well as men's shoes, bags, and accessories.
“We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion savvy, street smart women, and to be including some great pieces for men, too," said Tamara Mellon, Founder and President of Jimmy Choo in a press statement. "Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection – the perfect party pieces to buy now and then wear out that night!”
“We adore Jimmy Choo’s shoes and bags. They are glamorous and sexy, and they add instant style to the simplest of outfits. I like the way we have worked with clothes to accessorize the shoes and bags rather than the other way around. This collaboration is particularly exciting because it’s our first shoe designer collection. It’s a joy to be able to offer top end designer shoes and bags of excellent quality to our customers,” said Margareta van den Bosch, creative advisor for H&M.
The collection will be available November 14, 2009 in 200 H&M stores worldwide.
This is a collaboration I will DEFINITELY be lining up for!