Wednesday, June 3, 2009
Miley Cyrus and Max Azria sign a deal with Wal-Mart
This is probably one of the most bizarre collaborations I have heard of.
Hannah Montana star, Miley Cyrus, is teaming up with Max Azria, chairman, designer and chief executive officer of the BCBG Max Azria Group (BCBG, Hervé Léger), to create a clothing line for Wal-Mart.
The line, which is aimed towards younger teens, is called Miley Cyrus and Max Azria, and will include tops, pants, graphic tees and shoes, all for under $20.
This isn't Wal-Mart's first celebrity collaboration, with Mary-Kate and Ashley Olsen's tween fashion line, Hilary Duff's Stuff by Hilary Duff, and most recently, a line of cami dresses by Taylor Swift called L.E.I. by Taylor Swift.
Cyrus has been spotted wearing Hervé Léger by Max Azria in April to the U.K. premiere of Hannah Montana: The Movie, and for the 2009 Grammy Awards, but I can't seem to fathom why such a big-name designer would collaborate with a popstar who isn't so fashion-conscious.
I guess everyone wants a piece of Miley!
The collection will hit Wal-Mart stores and walmart.com in early August.
In the meantime, check out one of the looks below!