Monday, June 1, 2009

Louis Vuitton Core Values Campaign 2009

In honour of the 40th anniversary of the man's conquest of the Moon, Louis Vuitton has come out with a Core Values advertising campaign featuring Buzz Aldrin, Jim Lovell, and Sally Ride.

The campaign was shot on the high plateau of the Californian desert by photographer Annie Leibovitz.

The brand also launched a website,, on which Aldrin, Lovell and Sally Ride describe how the experiences of space changed their lives.

The Core Values visual will appear in the July 2009 issues of international magazines, while will be launched by a video teaser on June 3rd ahead of its worldwide launch on July 2nd.

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