Thursday, March 12, 2009

Jonas Brothers to release a clothing line

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Along with being extremely popular for their music and of course, their looks, the Jonas Brothers are also known for their fashion sense.

Now, Kevin, Nick and Joe will be adding a full sportswear line for teens to add to their growing franchise of music, film and books.

The line, called Jonas, will be sold in mass retailers such as Wal-Mart, Kmart, Sears and J.C. Penny in time for back-to-school shopping and will retail from $9.99 to $24.99.

The brothers have no input in the design, as the collection is based on their wardrobes in their new Disney Channel show, "Jonas," which will be airing in May.

The preppy line includes argyle sweater vests, woven tops, T-shirts, polo shirts, leggings, denim skirts and jeans.

“The Jonas Brothers are a lifestyle, not just a boy band,” Jane Buckingham, president of market research firm Intelligence Group told WWD. “Their movie lets you into their world, and the clothing line is just another way to do that; it’s a way to get closer to them and their world.”

Check out some of the clothes for the collection below:

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