Thursday, May 22, 2008

Scarlett Johansson nixed from Reebok

Rumour has it that Scarlett Johansson will no longer be involved with sports-brand Reebok.

The brand is said to be looking for more celebrity endorsements, however.

The first time I saw Scarlett's Reebok ads was in my sociology class, while discussing gender roles in the media.

Tennis pro Andre Agassi had a fierce, action shot on the cover on Sports Illustrated, whereas Anna Kournikova played the role of a sex symbol, instead of a female tennis star.

Similarly, Reebok's ads for menswear show men taking part in sports, whereas Scarlett's ads had much more to do with fashion.

There's nothing wrong with making sportswear fashionable, but I'm hoping that in the future, Reebok will choose more athletic celebrities.

Who do you think should be in Reebok's new ads?

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