Thursday, October 15, 2009

Selena Gomez launches a fashion line

Well, we already know that she has been deemed a Style Ingenue, so it only makes sense that Selena Gomez is joining the ranks of her fellow Disney stars and launching her own fashion line.

The line will be called Dream Out Loud by Selena Gomez and will be "pretty, feminine and bohemian," which Gomez says reflects her own personal style.

“Growing up in Texas, I was sort of close-minded and kind of a tomboy, but as I’ve traveled, I found such a love of clothes,” said the 17-year-old Wizards of Waverly Place star. “It’s really always been a dream of mine to have a line.”

To start, the line will be a full sportswear collection for fall 2010 selling — Boho dresses, floral printed tops, jeans, skirts, jackets and some accessories such as scarves and hats. Most of the collection is made in an organic soft cotton and all fabrics are recycled or eco-friendly in some way, which was important to Gomez. All items within the collection are made to be mixed and matched, even with the ability to mix prints.

Helping Gomez with the collection is Tony Melillo and Sandra Campos of Cynosure Holdings, a licensing and branding company geared specifically to help grow and sell celebrity labels.

“She has such a good sense of what she likes and what she doesn’t like,” said Melillo, who is the creative director for the Dream Out Loud by Selena Gomez line. “It was surprising as I’ve never worked with someone so young, and never really expected her to be that smart. She has a desire to be involved, and nothing is sent out there without her approval. It’s nice to see her have this genuine interest.”

Check out some of the looks below...what do you think?

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