Wednesday, October 14, 2009

The Olsens launch an eyewear collection

Good news for all you Olsen fans (myself included)!

Mary-Kate and Ashley Olsen will be launching an eyewear collection for spring under their luxury label The Row.

The collection will be produced in a licensed partnership with Linda Farrow Eyewear, and will feature four styles: a classic metal aviator, an oversize square frame, vintage-inspired brow-line rims and a pair of round shades taken from the Sixties.

“We’re testing the market first and obviously these are four very different silhouettes, so we’re seeing what people are responding to and we’ll open up a couple more silhouettes for fall,” said Ashley. “We tried to find certain pieces that look good on more than one face, to pay close attention to how they fit certain faces and make them wearable at the same time.”

“Designing eyewear was definitely more complicated than we thought, and of course we wanted to be extremely hands-on,” said Mary-Kate. “From what I understand, the first year with eyewear is figuring out what the process will be like for us specifically. I think everyone does it differently, whether it’s looking through old materials or archives or working with drawings and measurements.”

The collection will retail from $325 to $390, and will be available at places like Barneys New York and Bergdorf Goodman.

What do you think of The Row eyewear collection?

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