Friday, June 4, 2010

Hervé Léger teams with Avon to create new fragrances

Always wanted that Hervé Léger dress, but just couldn't get yourself to fork out that much cash?

Well now, Hervé Léger fans can get a piece of the brand through our favourite door-to-door marketing brand, Avon.

Hervé, which is owned by the BCBG Max Azria Group, will be launching two new perfumes this fall: Hervé Léger Femme and Hervé Léger Homme. Though the brand is fairly upscale, it has recently been trying to reach to a more accessible audience (see: Miley Cyrus and Max Azria's Wal-Mart collection).

Avon has tried to make itself more fashion-conscious, especially with its mark. collection, who has signed Twilight's Ashley Grenne as former ambassador Lauren Conrad's replacement. The brand also produces fragrances for Christian Lacroix, Emanuel Ungaro and Cynthia Rowley, and will also be launching Fergie's new fragrance, Outspoken.

So enjoy the luxury of the brand, for a fraction of a price. Besides, what is a woman (or man) without her perfume?

No comments: