Tuesday, January 19, 2010

Sarah Jessica Parker appointed fashion executive at Halston

Just like her other fashionable peers, Sarah Jessica Parker has decided to jump on the celebrity-turned-designer bandwagon.

The Sex and the City star is joining Halston as president and chief creative officer.

Parker will own an equity stake in the firm, and will also have a seat on the Halston board. This arrangement will give her an integral role in shaping the strategic direction of the iconic brand - and according to WWD, "could change the way celebrities look at future fashion deals."

“I think this is a brand new kind of business model and it illustrates how serious I am about this position,” Parker told WWD in an exclusive interview. “I think it’s wonderful to feel invested in something.

“I tend not to just endorse something,” she added. “I like feeling the stakes.”

“Sarah Jessica has always had a love for Halston and we have always looked at her as a great American style icon," said chief executive officer Bonnie Takhar. "When all of this surfaced, we sat down and had a conversation. With her history of having had a successful business with Bitten, and her interest in getting involved in the fashion business, we talked about how we could work together and have a meaningful business relationship.”

Parker hopes to bring "good manners, a point of view that is inspiring, that is hopefully smart, and an incredible passion and excitement and enthusiasm, as well as some experience of what I know about women, that having been pretty much the focus of my role in ‘Sex and the City.’”

What do you think of SJP's new role? Is this just a way to bring more attention to the label, or do you think she will beneficial to the brand?

Tweet me your thoughts @TheChicSpot!

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