Wednesday, January 25, 2012

Victoria's Secret launches a high-end lingerie collection

Padded demi bra, $138; Dotted thong, $38
If you're one of those people who always covet the lingerie featured at the annual Victoria's Secret Fashion Show but can never seem to find it in stores, well you're in luck!

VS has launched its first high-end lingerie collection, which includes some of the key items that were featured in the show last November.

Named The Victoria's Secret Designer Collection, it includes a more grown-up fare from the usual fun, playful lingerie.

Think European-style baby dolls, see-through chiffons, garter belts, kimonos, and a merry widow corset.

The in-house designer collection is meant to replace the upscale designer brands featured on the main floor of Victoria's Secret stores, and to attract a more affluent and sophisticated consumer.

"We took it in-house because we have a design team that has such a passion for lingerie, and they differentiate Victoria's Secret from any other brand," said Ed Razek, president and chief marketing officer of Victoria's Secret.

But an upscale collection, means an upscale price tag.

Bras retail from $98 to $158, underwear and garter belts are $38 to $68, baby dolls and teddies are $158 to $218, the kimono $120, and the merry widow $298.

But, that doesn't seem to faze customers. Since the line's Tuesday launch, the collection has nearly sold out both online and in store.

Check out the collection below, and shop it here.

Balconet push-up bra, $158; Silk garterbelt, $68; Lace thong, $48

Balconet push-up bra, $148; Sparkle thong, $48; Sparkle garterbelt, $68.

Balconet babydoll, $198

Unlined balconet bra, $138; Sparkle thong, $48; Sparkle garterbelt, $68.

Chiffon babydoll, $198

Unlined demi bra, $138; Dotted thong, $38; Dotted garterbelt, $48

Ruffle babydoll, $168

Unlined demi bra, $98; Ruffle v-string, $48.

Unlined demi bra, $148; Tulle bikini, $68

Scalloped lace teddy, $148

Demi push-up bra, $138; lace bikini, $78

Sheer lace corset, $298

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