|Padded demi bra, $138; Dotted thong, $38|
VS has launched its first high-end lingerie collection, which includes some of the key items that were featured in the show last November.
Named The Victoria's Secret Designer Collection, it includes a more grown-up fare from the usual fun, playful lingerie.
Think European-style baby dolls, see-through chiffons, garter belts, kimonos, and a merry widow corset.
The in-house designer collection is meant to replace the upscale designer brands featured on the main floor of Victoria's Secret stores, and to attract a more affluent and sophisticated consumer.
"We took it in-house because we have a design team that has such a passion for lingerie, and they differentiate Victoria's Secret from any other brand," said Ed Razek, president and chief marketing officer of Victoria's Secret.
But an upscale collection, means an upscale price tag.
Bras retail from $98 to $158, underwear and garter belts are $38 to $68, baby dolls and teddies are $158 to $218, the kimono $120, and the merry widow $298.
But, that doesn't seem to faze customers. Since the line's Tuesday launch, the collection has nearly sold out both online and in store.
Check out the collection below, and shop it here.
|Balconet push-up bra, $158; Silk garterbelt, $68; Lace thong, $48|
|Balconet push-up bra, $148; Sparkle thong, $48; Sparkle garterbelt, $68.|
|Balconet babydoll, $198|
|Unlined balconet bra, $138; Sparkle thong, $48; Sparkle garterbelt, $68.|
|Chiffon babydoll, $198|
|Unlined demi bra, $138; Dotted thong, $38; Dotted garterbelt, $48|
|Ruffle babydoll, $168|
|Unlined demi bra, $98; Ruffle v-string, $48.|
|Unlined demi bra, $148; Tulle bikini, $68|
|Scalloped lace teddy, $148|
|Demi push-up bra, $138; lace bikini, $78|
|Sheer lace corset, $298|