Friday, May 20, 2011

Justin Bieber is releasing a fragrance

...and no doubt it will be flying off the shelves.

Justin Bieber will be releasing a new fragrance called Someday in the fall. The scent will be a blend of fruity floral notes.

"Let’s be real, the way a girl smells is very important to a guy!" the Biebs told WWD. "I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world."

But before you start rolling your eyes (weren't the Bieber OPI nail polishes bad enough?), there is an upside to this celebrity fragrance: it will partner with Giving Back Brands, and donate a portion of sales to Pencils of Promise, and the Make-a-Wish Foundation.

Terry Richardson will be shooting the campaign, and rumours are floating that Dree Hemingway will star.

The fragrance will range from $35-$55, depending on the size, and a hair mist is also among the offerings, because let's be serious, the Biebs is all about the hair.

No comments: