Wednesday, January 26, 2011

Joe Fresh opening stand-alone stores

We Canadians love Joe Fresh, the affordable fashion line designed by Joseph Mimran, available at our local Loblaw Cos. Ltd. superstores. 

Now, the brand is planning on opening 20 stand-alone locations in Canada, including its first mall-based locations.

The move follows the successful launch of Joe Fresh's first stand-alone store on Granville St., in Vancouver, last October.

“We are excited to be able to reach many more of our loyal Joe Fresh customers in these great locations,” said Mimran.

Rumours also swirled around the blogosphere that Mimran was scouting a location on Fifth Avenue in New York City. The company has so far denied this rumour.   

The first mall-based Joe Fresh store will open in late March in Heartland Town Centre in Mississauga.

Bramalea City Centre will open its Joe Fresh store in mid April, followed by one in Vaughn Mills in late May.

1 comment:

Anonymous said...

While I'm pleased they're opening new stores the locations they've announced are way out in "the boonies". Heartland Mississauga?!? Vaughn?!?! Here's hoping they open a location in uptown or midtown Toronto