Well this gives a whole new meaning to "Tik Tok"....
Casio announced that Ke$ha will be the newest Brand Ambassador and watch designer for the brand's Baby-G line of women's watches.
The pop star will design two styles of watches, with the first model hitting stores in Summer 2011.
"I think the Baby-G brand is amazing," said Ke$ha. "It's stylish, innovative, durable and affordable. The bright colours and metallic finishes really compliment my moods and personality.
What do you think of Ke$ha being Casio's Baby-G brand ambassador?