Friday, April 9, 2010

Leighton Meester lands a deal with Herbal Essences

She's got the urge...for Herbal!

Gossip Girl's Leighton Meester has just been signed as the Global Ambassador for Herbal Essences in the U.S.

The 24-year-old, who is actually a natural blond, has been a fan of the brand for a while.

"My first memory is those iconic commercials back in the day," she told WWD. "My mom used it, too—the kind with the clear bottle with the flowers. Now it has a new look and everything is different. I started using it because Charles [Baker Strahan, Meester’s hairdresser] uses it and he [is Herbal Essences’ spokesperson]."

As Global Ambassador, Meester will appear in print ads, on the brand's website, and on their Facebook page.

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