Showing posts with label max azria. Show all posts
Showing posts with label max azria. Show all posts

Friday, June 4, 2010

Hervé Léger teams with Avon to create new fragrances

Always wanted that Hervé Léger dress, but just couldn't get yourself to fork out that much cash?

Well now, Hervé Léger fans can get a piece of the brand through our favourite door-to-door marketing brand, Avon.

Hervé, which is owned by the BCBG Max Azria Group, will be launching two new perfumes this fall: Hervé Léger Femme and Hervé Léger Homme. Though the brand is fairly upscale, it has recently been trying to reach to a more accessible audience (see: Miley Cyrus and Max Azria's Wal-Mart collection).

Avon has tried to make itself more fashion-conscious, especially with its mark. collection, who has signed Twilight's Ashley Grenne as former ambassador Lauren Conrad's replacement. The brand also produces fragrances for Christian Lacroix, Emanuel Ungaro and Cynthia Rowley, and will also be launching Fergie's new fragrance, Outspoken.

So enjoy the luxury of the brand, for a fraction of a price. Besides, what is a woman (or man) without her perfume?

Tuesday, August 25, 2009

Designers dream up Bella Swan's wedding gown

Design by Christian Siriano

Exciting news for all you Twilight fans!

InStyle reached out to several designers to see how they would envision Bella Swan's wedding gown.

In the third installment of Stephenie Meyer's saga, Eclipse, Bella's dress is described as an early 1900s design (with some modern tweaks made by Alice Cullen) that complements her antique engagement ring.

Check out the gowns, along with descriptions from InStyle, below!

My favs are Siraiano's, Badgley Mischka's, and Erin Fetherston's.



Zac Posen
This pink gown features a turn-of-the-century corset, bustle, full skirt, high-neck and dramatic detailed sleeves. Posen keeps to the vintage theme by finishing with lace-up boots.

Badgley Mischka
Badgley Mischka's vision is a strong silhouette with vintage details like full-length lace sleeves and bodice, and a high-buttoned neck.

Lela Rose
Rose focused on the rear view of her off-white, handcrafted dress. The simple body gathers at back into a sweet lace bustle.

Prabal Gurung
Gurung had the most modern interpretation. The dress has a dramatic train, low-cut back and features a unique neckline with red embellishments for a touch of color.

Max Azria
Azria focused on the vintage lace detail for his Victorian inspired gown. The dress is complete with lace peaked shoulders, full sleeves and a high neck
.

Brian Reyes
Reyes envisions the fabric as a slightly tarnished bone color. The silhouette is a long skirt with a ruffled blouse and lace diamond inserts. The inspiration is a youthful spin on early 20th century Edwardian era elegance.


Erin Fetherston
This interpretation has a high-neck, puff sleeves and lace bustier. Fetherston put her signature ethereal touch on the two-tiered body with a tulle and lace underlayer.


Monique Lhuillier
Lhuillier's creation is a mermaid-style dress with lace detailing. The reworked take on a gown from the 1920s features a silk sash and high neck with cap sleeves.


Wednesday, July 8, 2009

Miley Cyrus on the cover of Elle



Miley Cyrus tries to prove once again that she's "all grown-up," this time on the cover of Elle magazine's August 2009 issue.

Along with baring some cleavage, the 16-year-old Hannah Montana star dishes on designing with Max Azria, and her bonding with fellow Disney stars, Demi Lovato and ex-boyfriend, Nick Jonas.

On her new clothing line with Max Azria for Wal-Mart:
“The jeans are my favorite part of the entire line. Because, like, literally this is going to be good for, like, Middle America, and it will be great for kids that really want to be in fashion but that don't have it available.”

On the difficulties of being a teen star:

“It's hard for all of us. There are so many people that could be using you. So me and Nick and Demi, we don't need anything from each other. We got our own thing going on.”

What do you think of Miley Cyrus' Elle cover?

Wednesday, June 3, 2009

Miley Cyrus and Max Azria sign a deal with Wal-Mart


This is probably one of the most bizarre collaborations I have heard of.

Hannah Montana star, Miley Cyrus, is teaming up with Max Azria, chairman, designer and chief executive officer of the BCBG Max Azria Group (BCBG, Hervé Léger), to create a clothing line for Wal-Mart.

The line, which is aimed towards younger teens, is called Miley Cyrus and Max Azria, and will include tops, pants, graphic tees and shoes, all for under $20.

This isn't Wal-Mart's first celebrity collaboration, with Mary-Kate and Ashley Olsen's tween fashion line, Hilary Duff's Stuff by Hilary Duff, and most recently, a line of cami dresses by Taylor Swift called L.E.I. by Taylor Swift.

Cyrus has been spotted wearing Hervé Léger by Max Azria in April to the U.K. premiere of Hannah Montana: The Movie, and for the 2009 Grammy Awards, but I can't seem to fathom why such a big-name designer would collaborate with a popstar who isn't so fashion-conscious.

I guess everyone wants a piece of Miley!

The collection will hit Wal-Mart stores and walmart.com in early August.

In the meantime, check out one of the looks below!

Monday, March 30, 2009

Nastia Liukin for BCBG Max Azria


Images via stylefrizz.com

Olympic gold-medal winning gymnast, Nastia Liukin stars in the Spring Summer 2009 ad Campaign for Max Azria.

Love it!