Image via binside.typepad.comThe campaign, which is called, "Tattoo Heart," will be Gucci's first ad campaign for charity. Gucci's creative director, Frida Giannini, chose Rihanna for her "strong personality," saying that a "musician and a beautiful woman was the perfect icon for the campaign."
The ads will come out in December, and will feature Rihanna in limited edition Gucci products for UNICEF, where 25 per cent of the proceeds will go to the charity.
Rihanna's already had experience in modelling, posing for CoverGirl, Clinique Happy, and H&M's Fashion Against Aids campaign, so there's a good chance that these ads will be fabulous!
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